Circular business models (CBMs) support the circular economy by improving resource efficiency and tackling the economic, environmental, and social drawbacks of the traditional linear model. However, uptake of CBMs in high-integrity sectors remains low due to limited awareness, understanding, and evidence of successful implementation.
Further research is essential to identify optimal practices, relevant performance metrics, and enabling digital technologies, along with case studies to monitor the effectiveness of CBMs across value and supply chains.
Create and validate practical, scalable circular business models (CBM) alongside case studies to monitor CBM effectiveness across value and supply chain.
Key contributors to this area are:
Professor of Circular Innovation
University of Exeter
Fiona Charnley is Professor of Circular Innovation and Co-Director of the Exeter Centre for the Circular Economy. She also co-directs the UKRI National Interdisciplinary Circular Economy Hub at the University of Exeter Business School. Fiona has published extensively on design, innovation, and manufacturing for a circular economy. She leads several government and industry-funded research projects on topics such as digital technology for circular innovation, circular healthcare, fashion, textiles, and business models for value retention. Fiona chairs the EPSRC Manufacturing and Circular Economy Theme Strategic Advisory Board and is a Senior Associate of the Cambridge Institute for Sustainability Leadership.
Research Fellow
University of Exeter